Thinking of Starting Your Own Web Site?

If you're thinking about setting up a web site to promote your home-based travel business, there are a number of ways to go.

Many hosts will offer to provide a booking site just for you. Wow! There's a fee, of course, usually of the monthly variety and, if you run the numbers, you quickly see what a money maker this is for the host. My question is, "If this is really a way to drive bookings for the agency, why do they feel a need to charge anything?" I mean, do suppliers charge you for brochures?

The missing piece in these booking engine offers is getting traffic to your site. The fact that many hosts also offer to sell you traffic generating systems is another tipoff to me that maybe this isn't the best way to go. Besides, the look to book ratio of major booking sites is pretty atrocious. Imagine what it will be for yours.

I've always been something of a contrarian and I believe there is value in not doing what everyone else is doing. With that in mind, you might want to give the video above a look-see. As you do, think about what you know about travel and how you can leverage that on the Internet.

The great thing about Site BuildIt is that it automates the many aspects of creating an effective web site, elements that you would either have to buy or contract for separately. It's also designed and built on the principles of solid search engine optimization and marketing.

In other words, if someone says, "I think I'll go on the 'Net and book a trip," they're not going to find your host-supplied booking site. But if they say, "I think I'll go on the 'Net and research Mediterranean cruises," and your site contains solid information on that subject and your site is optimized for the right keywords, there's an excellent chance your site will come up when they search. SiteBuildIt is designed to make that happen.

Best of all, it's all point and click. No complicated web know-how required.

Something to think about.